Our stance is that the show is stigmatizing, it promotes dangerous misinformation about health and that appearing on it would substantially harm the message that Mrs. Obama is trying to promote in both her Let’s Move and Drink More Water campaigns. As such, we started a petition, wrote a letter, organized a sign-on drive, collaborated with Mental Fitness, Inc. to produce a video mash-up and encourage people to become engaged in the message that WEIGHT BASED BULLYING NEEDS TO STOP.
Over 3,500 people signed the petition in just over 1 week. These signators represent the medical and mental health professionals provided support and leaders from the eating disorder community gave the campaign a voice and legs! Together, we spread the word though social media and and our address book, some people even produced written posts.
Everyone did an amazing job, and together, we will continue to send the message that the First Lady can do better than to appear on a show that publicly sanctions weight based bullying and dangerous eating/exercising behaviors.