Kellogg’s Also Wins ‘Worst Weight Loss Plan’ Award
In a continuation from a piece about Kellogg’s mixed messaging, it’s time to report that the Kellogg’s grade has gone from solid C to the status of “WINNING” as made popular by Charlie Sheen.
Turning information into action Green Mountain at Fox Run has announced that Kellogg’s Special K Challenge was indeed voted one of the worst diet gimmicks of 2013. The contest, called the Slim Chance Awards, was an online write-in ballot meaning, the results were 100% those of public opinion and experience. The results were verified by independent judges including Annabel Adams, blogger at Feed Me, I’m Cranky; Ashley Solomon, PsyD, founder of the website Nourishing the Soul; Rebecca Scritchfield, RD, Washington-DC based dietitian and fitness expert and Marci Warhaft-Nadler, founder of Fit vs. Fiction and author of “The Body Image Survival Guide for Parents: Helping Toddlers, Tweens and Teens Thrive”.
The purpose of the Slim Chance Awards is to call out the most outrageous and overrated weight loss products, plans, and gimmicks of the year, and ultimately to increase awareness that dieting usually results in poorer health and weight gain over time. The awards are a pre-event component of Healthy Weight Week, an online awareness event to encourage discussion about health as opposed to weight.
“Healthy Weight Week and the Slim Chance Awards are important educational events to help change public perception that weight determines health and that dieting is a viable health solution,” said Marsha Hudnall, MS, RDN, Co-Owner and President of Green Mountain at Fox Run. “We believe women have been led astray with weight loss schemes that more often lead to weight gain, negatively affect their health, and keep them from living the lives they want.”
It’s through public awareness activities such as the Slim Chance Awards that corporations such as Kellogg’s might see the hypocrisy in their campaigns clearly – they certainly don’t understand from their detached positions in boardrooms and apparently they don’t hear the rumblings on the street and social media.
The problem is that behemoth business leaders whose fiduciary responsibilities drive their marketing often don’t see that when they roll out ‘social mission’ campaigns they aren’t addressing what is ‘socially wrong’ with their product or its marketing strategy, they are creating a mission to gently disguise the problem and distract the consumer with messages that are pleasant to read and hear. It’s as though in this case, nobody thought it would be A.) cheaper and B.) more socially aware to simply drop the “diet plan” rather than gin up an entirely new, multi-million dollar campaign to dress it up in prettier, softer, sparkly clothes to run simultaneously. It’s as though the old adage, “the left hand doesn’t know what the right hand is doing” was coined for this exact scenario – if the right hand represents generating corporate earnings and the left hand represents social outreach and demographic sensitivity.
I encourage people and organizations alike to get educated about why the diet mentality and weight cycling are harmful and to share that knowledge. When more of us know how to take better care of ourselves we can help those that prey on consumers who have unknowingly accepted misinformation to find a better, more genuine way of ‘making a living’ and in return, we can make a safer and more pleasant environment to live, learn and love ourselves in.
Get involved – get information – participate in informative events and advocate for a sense of well being!